Cornell’s brand communicates its values, mission, strengths and culture. It builds trust and tells the Cornell story to potential students, faculty and partners. It also fosters a sense of pride and loyalty among alumni and current members of the community, enhancing long-term engagement and support.
Downloads
Logos, color palettes, presentation templates, and more are available.
Logos
Guidelines for choosing the appropriate logo or seal.
Color Palette
Primary and secondary colors and how they work with web accessibility.
Nomenclature
Ensure messaging is clear and consistent when referring to the college and schools across the university.
Photography
Professional photography for use by the Cornell community.
Founding Principle
The full and approved abbreviated quote from Ezra Cornell.